What SEO Actually Is and Why You Need It
August 28,2025
Many service providers focus on posting consistently to social media, building awareness among friends and their existing network. But when people are ready to hire, most aren’t scrolling Facebook or Instagram, they’re searching online. If your business isn’t showing up there, you’re invisible to potential clients. This is why SEO (Search Engine Optimization) matters. It ensures your business appears when someone types in what they’re looking for whether it’s a local service, a freelance offering, or consulting.
What is SEO?
SEO basically makes sure your website shows up when people search for what you do.
Think of it like putting your store on the busiest street in town instead of in the middle of the woods. You could have the best product in the world, but if no one knows you exist, you are not going to get customers.
How SEO helps you.
Shows up when people search for your services (e.g., “wedding photographer near me”).
Builds credibility, people trust businesses that appear higher on Google.
Creates traffic that compounds over time, unlike social media posts that disappear in a day.
Simple SEO Steps You Can Start Today
You don’t need to become a tech wizard or hire a pricey agency right away. Here are a few foundational moves you can make:
Use keywords wisely. Think about the exact phrases your clients would Google and use them naturally on your site.
Claim your Google Business Profile. Free, easy, and huge for local businesses.
Make your website mobile friendly. More than half of searches happen on phones.
Social media may grab attention, but SEO gets you found. And being found is the first step to being hired. Your clients are searching right now for someone who offers exactly what you do. The only question is, will they find you or your competitor?